Collegiate Consulting Athletic Study Indicates New Mexico Athletics Has $240 Million Annual Economic Impact
ALBUQUERQUE, N.M. (November 25, 2024) – The University of New Mexico Athletics program has established itself as a vital economic engine for the state, contributing an impressive $240 million annually to the New Mexico economy. This revelation comes from a comprehensive valuation study conducted by Collegiate Consulting, a national leader in valuation analysis for collegiate athletic programs.
The study highlights the significant role of Lobo Athletics in advancing the university’s mission and boosting the local economy through direct revenue, game-day activities, and the achievements of its student-athletes.
Key Findings of the Study
• Media and Branding Value: UNM Athletics accrued $258 million in advertising value over three years from television broadcasts, streaming platforms, and social media, offering a 200% return on investment for the university.
• Game-Day Economic Impact: With nearly half a million annual attendees at athletic events, game-day activities contribute $75.18 million to Albuquerque’s economy each year.
• Student-Athlete Contributions: UNM student-athletes generate $1.85 million annually in personal expenditures and $567,000 in volunteer economic impact through community service.
• Institutional Revenue Impact: Over the past three years, tuition and fees from student-athletes have totaled $3.7 million, supporting the university’s operational stability.
UNM Athletics has achieved national recognition, with its teams competing in the Mountain West Conference and earning accolades for both individual and team performances. Over the past three years:
• UNM teams hosted 293 streamed athletic events, attracting millions of viewers worldwide.
• The Lobos’ football and basketball programs appeared in over 100 nationally televised games.
• The women’s cross-country team clinched NCAA national championships in 2015 and 2017, reinforcing UNM’s reputation for excellence.
In addition to its athletic achievements, UNM Athletics fuels the local economy through non-athletic events hosted at university facilities, such as the New Mexico Bowl and high-profile tournaments. These events have generated a cumulative $17.17 million in economic activity over the past two years.
With a commitment to innovation, community engagement, and athletic excellence, the University of New Mexico remains steadfast in its mission to uplift its students and the greater Albuquerque area. As the Lobos continue to excel on and off the field, the future promises even greater returns for the university and its stakeholders.